About Us

Hidden Art is an award-winning, not-for profit organization that promotes and supports designers and makers. We started out in 1989 and have since helped thousands of creatives in the sector transform their passion into products. We help designers and makers sell their products on the Hidden Art E-shop and promote them through social media and email marketing campaigns. We spread the word about their work and offer the latest updates on the design world through frequent features on the Hidden Art Website. Our Design Brokerage service assists those looking for creative talent find the right designers for their projects.


The Hidden Art E-shop is the place where design lovers can purchase great products from new and established names in the field. We mainly focus on UK-based, independent designers and makers. However, over the last years we were very glad to expand our product range by including creative talent from abroad.  Read how you can  join us and sell your work with us.


The Hidden Art Website offers background information on designers currently on our E-shop as well as those we have worked with in the past. It features extensive reviews on design-related events (i.e.  London Design Festival ,  Milan Design Week ) and designer opportunities such as competitions, finding or renting out studio space and exhibiting. The website also acts as an archive of Hidden Art’s trajectory and activities through the years.

Hidden Art at 100% Design, 1995 & 1997


Our Design Brokerage Service helps your business or organization find the right designer for your project. We act as an intermediary between you and the designers that can deliver the designs, products and expertise you need. We monitor and facilitate the process from start to finish ensuring your project is delivered on time. Designers profit from this as they gain access to exciting projects and business opportunities that expose their work to larger audiences. Get in touch to find out how we can help you with your project. To learn more read about a great opportunity designers had by showcasing their work in East Village. You can also have a look at our past international collaborations.

From left to right: Andrea & Patrizia (Urban Upholstery), Dieneke (Hidden Art), Ella Doran, Je-UK (JIB Design Studio), Valentina Gonzalez Wholers at East Village 

We are based in Stamford Hill, a favourite hub for creative businesses known for its multicultural character. See our contact page for more information on our location and how you can get in touch.

Airbnb Experience - Discover East London’s hidden art and design gems

Hidden Art is going back to its roots of revealing Hidden treasures. This time it is not only revealing studios of designers and makers based in East London, but also other treasures that have given East London its charm and attraction over the years.

This Hidden Art Experience gives you a glimpse of behind the scene East London and will take you to places you won’t easily find yourself.

It is part of the Airbnb Experiences and is set over three days. (10 hours) In a small group of six you will sample the delights of East London, including meals in unexpected places, and buildings. It allows for ample time to spend more time in East London on your own or with other group participants.

The tailor-made experience is run by Dieneke Ferguson, the founder and CEO of the not for profit organisation Hidden Art. Your fee will be reinvested in Hidden Art and help its work to support and promote designers and makers.  That way you will directly contribute to the designers and makers community whilst at the same time giving you a unique insight into the world of East London and Design and turn you into an active participant. 

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