Noodoll was created by designer and author YiYing Wang as part of her MA in communication design at the Central Saint Martins, London. The brand is fun, bold and design-led, producing toys, gadget holders, stationery, accessories and lots more. They’re based in London but send these goodies, with lots of love, to lucky recipients around the world. At the heart of Noodoll are a cast of characters, both mischievous and friendly in equal measure. Made out of noodles and rice, these playful partners appeal to children and adults alike.